Mommyfluencer on Unapparenthood

So you want to be a parent-fluencer? Vanessa shared her tips for becoming an Insta-celeb as a parent with @minathemama and @bryceseto on the Unapparenthood blog.

Here’s an excerpt:

Have a kid? On the hunt for a side hustle? Start an Instagram feed. Instagram is the virtual place to be right now and mommy microbloggers are having a moment—hopefully a long one as I've sort of based my business around them. Jokes aside, women and moms have always been a focus for marketers. Women drive 70 to 80 per cent of consumer purchases and moms not only buy for themselves and their partners, they also buy for their kids.

Read the full post here.