Mommyfluencer on Unapparenthood
Here’s an excerpt:
Have a kid? On the hunt for a side hustle? Start an Instagram feed. Instagram is the virtual place to be right now and mommy microbloggers are having a moment—hopefully a long one as I've sort of based my business around them. Jokes aside, women and moms have always been a focus for marketers. Women drive 70 to 80 per cent of consumer purchases and moms not only buy for themselves and their partners, they also buy for their kids.