Why Social Media Influencers Deserve a Little Respect
Mommyfluencer’s Vanessa wrote a blog post for Felicity: Inspiring Communications about the backlash against influencers and why it’s mostly unwarranted.
Here’s an excerpt:
I think social media influencers get a bad rap. Yes, I’m an influencer marketing professional, but I started my career as a journalist. And, if anyone is going to be skeptical of influencers, it’s journalists. When I went to school there were strict church-and-state guidelines around advertising and editorial. Many big media outlets didn’t even accept free product from PR companies, let alone accept payment for content. (And this wasn’t even that long ago. I graduated University in 2003.)
Now, popular blogs are perceived as media outlets and social media stars have become celebrities, their reviews of products—whether paid for or not—can mean big ROI for brands. Instagrammers can be considered micro influencers with as few as 1,000 followers and those with hundreds of thousands or millions of followers can charge upwards of $1,500 per Instagram post (some influencers make $20-$40k per post!).